What is Bluesky?

In social media, what is bluesky?

Bluesky is a social media initiative created by a team of software developers led by Twitter's former CEO Jack Dorsey[0]. Bluesky is an independent entity that aims to develop a decentralized social network protocol. This means that different social networks could interact with each other through an open standard, despite having separate systems of curation and moderation [0]. The company has developed the AT Protocol, which allows users to control their accounts and decide which network can access them. AT Protocol also has a transparent algorithm and high performance for fast loading at large scales [3].

Bluesky aims to build a social internet that allows people to freely interact and create content without a single intermediary. Rather than relying on the complicated structure of sites like Twitter or Instagram, Bluesky instead aims to give creators independence from platforms, developers the freedom to build, and users a choice in their experience. The AI Protocol is Bluesky's solution to achieve this goal. If successful, it will give creators independence from platforms, developers the freedom to build, and users a choice in their experience [2].

Bluesky is not a rival to Twitter but a spin-off created and funded by Twitter in the hope of one day adopting its technology. It is an open and decentralized form of social media that is not controlled by any single company [4]. The company's vision is for an open social media ecosystem that gives developers more opportunities to build and develop applications. Meanwhile, users will have control over their experiences, data, and services of choice [3].

Bluesky has been in private beta since late last year, and potential users can currently sign up to the waitlist to join on Bluesky's website [1]. The company has announced its first server, AT Protocol, which allows users to see the content they want across multiple social networks [0]. Bluesky Social, the social media app that runs on the protocol, has been added to the Apple App Store, giving us a peek at the social media app's familiar-looking interface. Screenshots on the listing appear almost identical to Twitter in many respects, right down to the round profile pictures, following and follower count, and bolded account names followed by grey handles [1].

While Bluesky's App Store listing is public for anyone to see, actually creating an account and using the app still requires an invitation [1]. Bluesky's design looks as though it may be one of the closest to replicate that Twitter experience we all know and love/hate [1]. An early 2023 review for the fresh social media app describes it as "a functional, if still rather bare-bones, Twitter-like experience" [2].

Bluesky reflects much of what Elon Musk has in mind for Twitter. It's open-sourced and puts content moderation in the hands of those on the platform. If Musk fumbles the ball in his Twitter takeover, users looking for Musk's vision may be motivated to move to AT Protocol [0]. The question is whether Musk is really interested in Bluesky's vision of liberation from corporate control – especially now that he controls the purse strings [4].

In conclusion, Bluesky is an independent entity that aims to develop a decentralized social network protocol. It is not a rival to Twitter but a spin-off created and funded by Twitter in the hope of one day adopting its technology. Bluesky's vision is to build an open social media ecosystem that gives developers more opportunities to build and develop applications while providing users control over their experiences, data, and services of choice. The company has developed the AT Protocol, which allows users to see the content they want across multiple social networks. The protocol is Bluesky's solution to give creators independence from platforms, developers the freedom to build, and users a choice in their experience. Bluesky Social, the social media app that runs on the protocol, has been added to the Apple App Store, and it looks like it may be one of the closest to replicate that Twitter experience we all know and love/hate.